Risk perception and its impact on the investment intention of Ecuadorian university students

Abstract

This study analyzed the relationship between financial risk perception and the intention to invest in the stock market among students at the State University of Milagro (UNEMI). The research was based on the premise that a lack of financial education and distrust of stock markets limit youth participation in investing. A quantitative approach with a non-experimental, correlational design was used, employing a structured survey of 270 students from various faculties to identify their perceptions, attitudes, and knowledge related to stock market investment. The results showed that risk perception significantly influenced the willingness to invest, and that factors such as gender, academic background, and the country's economic stability acted as moderating variables. It was observed that most students preferred investment options with moderate risk and return, reflecting a prudent stance but openness to new opportunities. Furthermore, it was evident that greater financial education reduced uncertainty and fostered more positive attitudes toward investment. The study concluded that strengthening university financial literacy is fundamental to reducing risk aversion, increasing confidence in the stock market, and promoting a culture of responsible investment among young Ecuadorians.