Risk management strategies for the survival of small and medium sized commercial enterprises in the San Vicente canton in times of crisis
DOI:
https://doi.org/10.63688/m6bjbr55Keywords:
risk management, business survival, small and medium-sized enterprises, financial planning, business resilienceAbstract
The present study aimed to analyze the strategies and perceptions related to risk management and the survival of small and medium-sized enterprises in the San Vicente canton. A quantitative approach with a descriptive scope was adopted through the administration of a structured questionnaire to 65 participants associated with commercial small and medium-sized enterprises. The instrument consisted of ten questions, nine of which comprised the scale for assessing risk management practices and strategies, while one independently assessed perceptions regarding the contribution of such management to business survival. The information was processed using frequencies and percentages, while the internal consistency of the nine items on the scale yielded a Cronbach’s alpha of 0.806. The results showed a favorable assessment of various management strategies, with financial planning standing out, as 93.9% of participants considered it frequent or very frequent; likewise, 86.1% rated the use of innovative technologies favorably, 87.7% rated strategic alliances favorably, and 83.1% rated staff training favorably. However, the main finding showed that 96.9% of participants considered that risk management had not contributed to business survival during periods of crisis, compared with 3.1% who responded affirmatively. In conclusion, various practices associated with risk management are recognized as important; however, the results do not allow a causal relationship to be established between these strategies and business survival, highlighting the need to strengthen preventive and comprehensive risk management.
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Copyright (c) 2026 Génesis Paola Farias Vera, Carmen Johana Choez Zambrano, Luiggi Mirlo Anchundia Santana (Autor/a)
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