Technological Adoption in Information Management of the Cocoa Reception Process in a Rural Farm in Soconusco, Mexico: A Case Study
DOI:
https://doi.org/10.63688/a4jasa15Keywords:
technological adoption, agricultural digitalization, information management, traceability, digital transformationAbstract
Digital transformation has driven significant changes in agro-industrial systems, promoting improvements in efficiency, traceability and information management. However, in rural contexts, digital divides persist that limit technological adoption, especially in small productive units. The objective of this study was to analyze the level of technological adoption in information management during the cocoa reception process in a cocoa farm in the Soconusco Region, in the State of Chiapas, Mexico. An exploratory qualitative case study was developed, using semi-structured interviews, direct observation, and documentary analysis as data collection techniques. The analysis was carried out through thematic coding in three phases, allowing the identification of categories linked to manual practices, technological infrastructure, partial digitalization and structural barriers. The results show that digitalization is concentrated in the administrative field through the use of spreadsheets, while field registration remains manual, generating duplication of tasks and limitations in traceability. Likewise, organizational disposition towards the incorporation of digital tools was identified, conditioned by factors such as intermittent connectivity and the need for training. It is concluded that technological adoption in rural agro-industrial contexts is a gradual process that requires contextualized and progressive solutions to strengthen information management and productive sustainability.
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