Incidence of administrative strategies on the market permanence of the gastronomic entrepreneurship El Fincho de Martica, Cali, Colombia 2025

Abstract

The early closure of gastronomic businesses in competitive urban environments such as Cali, Colombia, is frequently attributed to internal management deficiencies rather than to a lack of market demand. Understanding which administrative strategies influence the capacity of these businesses to sustain themselves over time is therefore a highly relevant research and practical concern. The study adopted a non-experimental, mixed-methods approach with a descriptive level and case study modality focused on the entrepreneurship El Fincho de Martica. A 24-item Likert questionnaire was applied to 16 participants; the owner, employees, and regular customers; supplemented by a semi-structured interview with the owner. Instrument reliability was assessed using Cronbach's Alpha Coefficient, yielding α = 0.722. Administrative strategies (Independent Variable) achieved a global mean of 3.59/5.00, with notable weaknesses in digital marketing (3.33) and formal planning (3.13). Market permanence (Dependent Variable) obtained a mean of 4.25/5.00, supported by perceived product quality (4.69), customer loyalty (4.56), and business differentiation (4.28). A positive relationship exists between administrative strategies and the market permanence of El Fincho de Martica. Nevertheless, the business sustains its growth primarily on intuitive strengths quality and customer care rather than on formalized management. Structuring planning, digital marketing, and financial control represents the highest-potential lever for driving the sustained growth of entrepreneurship.