Contemporary trends in business management and their influence on organizational performance
DOI:
https://doi.org/10.63688/03wpwd18Keywords:
business management, digital transformation, agile leadership, organizational performance, business competitivenessAbstract
This study analyzes the influence of contemporary trends in business management on organizational performance in companies in the service and commerce sector in Tamaulipas, Mexico. The research was developed under a quantitative approach, with an explanatory scope and a non-experimental cross-sectional design. The population was made up of managers and middle managers from 60 companies, with a representative sample of 186 participants selected through stratified probability sampling. A structured Likert-type questionnaire of 36 items was applied that evaluated agile leadership, agile methodologies, digital transformation, corporate sustainability, strategic management and organizational performance. The descriptive results showed moderately high levels in agile leadership, digital transformation and strategic management. The correlation analysis showed positive and statistically significant relationships between all independent variables and organizational performance. The multiple linear regression model explained 64% of the performance variance, highlighting strategic management and digital transformation as the main predictors. It is concluded that the systemic integration of these trends strengthens business competitiveness and efficiency. Likewise, it is suggested to deepen longitudinal studies that allow evaluating the sustainability of these effects over time and their relationship with emerging ethical and organizational dimensions.
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Copyright (c) 2026 Giovanna Castañeda Hernández (Autor/a)
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